We all see the ads in the newspaper, ‘Free Introductory Seminar’ where they mention the time and venue. After completing the seminar they introduce their product, service and course. Well, that should be the purpose to organize a seminar. The seminar is the source of getting the customer in a big manner. Similarly, the webinar is the online medium through which you can generate business. Let’s see how you can make money using a webinar.
The webinar can be used by business professionals and trainer. Business professionals are used to selling their product or service whereas trainer used for educational purpose. While them giving the webinar on You-Tube or other webinar platforms. The webinar gives information about their product or service.
To convince about the product to the audience it must contain a presentation, a demo of the product, guide them to use the product etc. while giving webinar there is lesser chance to buy the product or service instantly but after the webinar, you can send emails with limited offer ads and try to make the conversion. There is another strategy too to engage the people with your product like the end of the webinar you can give them ‘Early Bird Offer’, instant ‘Sign up option’, ‘Limited edition product’ etc. The sell can be made after the live webinar. If the conversion is not happening instantly; don’t worry. After the webinar, the streaming can be watched by the audience and that may be the cause for sell.
In the webinar, you can make a live chat with the speaker that gives you the real-time audience reaction. If the result is positive it will increase not your confidence but also they sell. If not it will increase slowly and gradually. Sometimes it takes time to increase the audience of various purposes. The cases may be content is not good, the product or the service is not that much effective. Like many audiences, you gather from several webinars that will help you to increase your sell.
Here are tips to improve the profitability of your webinar –
1. The information you provide that must be related to your offer.
2. The content you provide that must be relevant to your product or service. For instance, if a businesswoman has a product regarding woman designer clothing and the content is about wearing clothes. Then that doesn’t make any sense.
3. The webinar should be in between 30 to 45 minutes. Longer than 45 minutes cause for lesser concentration. the drop out should increase. The message you want to convey to the audience will be precise and properly aligned in the specified time.
4. Make a visual presentation of the product. A picture speaks louder than a word. Visual presentation makes more impact on the audience.
To make an effective webinar give a response to the audience, solve their problem as early as possible. Use the proper strategy to engage the maximum audience. The webinar is the tool which may give the customer from all over the world. Give proper time for output. Remember big things takes time to happen.